assistant marketing & client data emea f/h alternance
Detail de l'annonce :
FROM THE HOUSE OF DREAMS TO THE HOUSE OF TALENTS
“Whatever you do - for business or pleasure - do it with passion!
Live with passion...”* Christian Dior
Christian Dior was the Designer of Dreams. From the founding of his
House in 1947, which was marked by the revolution of the New Look, he
transformed his dreams into wonderful creations. His visionary spirit
never ceased make women all over the world feel more beautiful, an
inspiration for his successors to this day. “Fabric is the only
vehicle of our dreams… Fashion, in short, comes from a dream, and a
dream is an escape,” he wrote in his book _I am a couturier_. Over
the course of his collections, Monsieur Dior became the creator of his
muses' happiness.
Today, rich with this exceptional heritage and a community of more
than 7,500 talents, our House embodies more than ever the House of
Talents conceived by Christian Dior. In more than 40 countries around
the world, we spread our know-how, audacity and excellence through the
passion and creativity of our employees. Join us and create your
future in our generous, disruptive and ambitious universe where we
grow in excellence, courage and optimism.
* The Little Dictionary of Fashion
The Client Insights & CRM Assistant supports the teams in better
understanding our clientele behaviour and help the merchandising team
in their comprehension of client profiles per product categories.
He/she will help to define and build a comprehensive CRM strategy,
considering the specificities of each country of the region.
He/she will work closely with country client marketing teams, retail,
product, finance, digital, etc., reporting to the Client Insight & CRM
Manager.
OBJECTIVES
* Provide clients insights to help building the right marketing
strategy per country (number of clients, share of local, recruitment
rate, client segments, etc.)
* Analyse client profiles and client purchase behaviour
* Follow up KPIS for product launches and or any specific projects
(pop up, ranking top sales in HJ, Dior Homme formal performance for
example)
* Follow up KPIs for clienteling programs
* Set up dashboards to monitor the performance
* Support the countries in their specific requests (client list,
clientele analysis such as behaviour of Russians in Russia and outside
Russia, recruitment rate on 30 Montaigne in France, etc.)
* Provide support for main Europe presentations such as Business
Review, Budget Preparation, Retail Meeting, specific trainings
PROFILE
PROFIL :
* Education: Master’s degree in marketing/data analysis (BAC +4/5,
business school or university)
* At least 6 months experience (internship or apprenticeship) with
similar missions
* Fluent in English and French
* Strong knowledge of analysis tools (Excel mainly) and ability to
manage data, communicate results and forecast outcomes
* Global understanding of the luxury industry and the product
environment
* Strong organisational skills and structured
* Precise, rigorous
* Quick learner
_ Embracing inclusion and diversity in all its forms, Christian Dior
Couture has been committed since 2013 to providing Equal Employment
Opportunity and valuing the personal uniqueness of each individual_