Marketing Specialist- France
Detail de l'annonce :
MARKETING SPECIALIST- FRANCE WHO WE ARE We are a leading global manufacturer that provides charging solutions to electric cars around the world. The EVBox family is a team of over 750 passionate professionals from 70 countries working in the beating heart of the clean tech industry—creating a sustainable future where transportation is emission-free. Join us at this exciting moment when electric cars are on the brink of replacing fuel cars and help us inform and inspire our customers and partners during this transition! WHO WE'RE LOOKING FOR We're looking for a Marketing Specialist to own all marketing strategy for France—from conceptualization to execution. In this 360-marketing role, you'll be working with each of our marketing sub-teams responsible for Brand, Content & Communications, Growth & Performance, PR & Events, and Product & Partner Marketing to handle marketing in France, with a strong focus on inbound and content marketing. You will also be working very closely with our Regional Director, France and regional team to continue growing our presence in France. The position is based in our French office in Paris. RESPONSIBILITIES Inbound Marketing: * Support creation and execution of online ad campaigns and strategies for online channels (SEO/SEA/display/social/mailings) * Create monthly reports for digital performance per country and report on trends * Build webinar strategy and coordinate calendar, topics and speakers for local customers and prospects * Help design and build marketing automation schemes * Lead demand generation campaigns to increase awareness and market share in France Content Marketing: * Conceptualize and assist with the production of local assets through photoshoots, video-shoots, etc. * Coordinate delivery of marketing collateral (newsletters, mailings, etc.) * Translate, localize, and distribute digital content and product collateral * Create content pieces (e-books, white papers, infographics, guides, etc.) to increase awareness, subscribers, or leads PR & Events: * Lead local PR content distribution and press partnerships * Work closely with local PR agency * Prepare key messages for press interviews and public speaking opportunities for our Regional Director, France * Lead partnership with our French PR agency to organize press releases, build media relationships, and position us as industry leaders in France * Coordinate events and trade shows in France, ensuring brand alignment and trade show booth quality Product & Partner Marketing: * Help build innovative partnerships that advance our brand in France * Lead localization of the regional partners strategy * Lead localization of partner onboarding and training materials * Create localized go-to-market strategies that focus on product positioning and value proposition creation * Provide full-faceted support and project management surrounding product launches The Marketing Specialist France also manages an intern or an "alternant(e)", whose mission is to assist on the regional event & partner marketing part. This is an all-around marketing role suitable for candidates who are interested in gaining a deep understanding of all marketing functions, as well as a high-level overview of the functions of other departments. We're looking for someone who is curious, flexible, likes getting their hands dirty, and is excited to help us grow our company. QUALIFICATIONS AND EXPERIENCE * Master's degree in business, marketing, or communications or related degree (e.g. diploma from French École de Commerce) * 2-3 years of marketing experience with inbound marketing and digital * EXCELLENT WRITTEN AND VERBAL FRENCH AND ENGLISH LANGUAGE SKILLS REQUIRED * Strong attention to detail, organized, and able to independently set milestones and meet deadlines * Data-driven mindset with the ability to gather insights, creative performance reports, and suggest and implement improvements * A multi-faceted approach that is both highly creative and commercially driven * Experience in events, product positioning, creating go-to-market strategies, and working with B2B partners is an asset * Understanding of the electric mobility or automotive industry is an asset Our growth and success are driven by the passion and dedication of everyone here in the EVBox family. Our values are integrity and sustainability, innovation and curiosity, and inspiration and team pride. We'd love for you to join us in this journey!