(Freelance) Content Manager

WHO WE ARE ? At Shipup, our mission is to CREATE A SEAMLESS, PROACTIVE AND BRANDED POST-PURCHASE EXPERIENCE FOR ONLINE RETAILERS. If you are used to buying online, you probably already went though the exprience of losing your nerve for an order that encounters multiple incidents. FOR ONLINE RETAILERS, A POOR POST-PURCHASE EXPERIENCE IS A COSTLY NIGHTMARE : it drags down customer satisfaction, online reputation and repeat purchase rate while inflating the volume of complaints at customer support. Shipup is a SAAS COMPANY that TRACKS IN REAL TIME THE ORDERS AND DELIVERIES OF ONLINE RETAILERS IN ORDER TO CREATE A SEAMLESS, BRANDED AND REASSURING POST-PURCHASE EXPERIENCE (proactive and live notifications, customized tracking pages, customer surveys at delivery…). Thanks to Shipup, ORDERING ONLINE IS LESS STRESSFUL. Online shoppers are more satisfied, THEY COMPLAIN LESS AND BUY AGAIN MORE. The company has been CREATED AT THE END OF 2016 by Romain, Terence and Quentin : 3 co-founders from HEC Paris and Centrale Paris who used to work for Drivy (acquired by Getaround), Rocket Internet, Casper and Dashlane. Shipup works with MORE THAN 400 BRANDS IN EUROPE AND NORTH AMERICA, some of which are very successful digitally native brands (Cheerz, Blissim, Withings, Feed., Le Petit Ballon, Respire, Aime, Na-Kd, Ssense, Ysé, A.P.C. …) while others are larger, more traditional accounts (Leclerc, Carrefour, Intermarché, Go Sport, Yves Rocher…). JUNE 30TH 2020: Shipup announces a 6M€ SERIES A in order TO OPEN AN OFFICE IN NEW YORK AND RECRUIT 45 PEOPLE IN THE NEXT 12 MONTHS. JOB DESCRIPTION The marketing team is building and we want a first team with key players to achieve our long-term objectives. We need to improve our inbound marketing strategy but also build our brand ! Building a team takes some time, that's why we decided to open this freelance mission until we find the right profiles internally. MISSION 1 : COPYWRITING THE MESSAGES OF THE BRAND PLATFORM A brand platform gives everyone in the company very clear language, proof points, and positioning – ensuring that our brand is consistent in every engagement with a potential customer. It tells everyone in the company what are the: * Vision * Mission statement * Value Proposition * Positioning statement * Main USPs * Tone of Voice A brand platform gives a way to be consistent in our content and how it is used, it builds the brand core messaging pillars. We are looking for a content freelancer to help us formulate all our brand platform messages. We’ll deliver a draft, and the mission of the freelancer would be to re-write the copy with an impactful branding style. Skills researched: * customer-centric * synthetic impactful writing * a previous experience in brand platform messaging (vision, mission, value proposition...) is a real plus This mission could be followed by a second one for the revamp of the website in few months MISSION 2: B2B CONTENT We’re looking for a content freelancer that will produce engaging content to generate leads and nurture them from the sales pipeline to their customer journeys. Ebooks, data-driven customer testimonials, sales decks, newsletters etc. Skills researched: * customer-centric * data driven approach * engaging writing style WHY SHOULD YOU APPLY ? INTERNATIONAL: multicultural teams where everyone cares for one another (If you want to read what our employees are saying about us on Glassdoor ! ✨) People-centric company: our people matter, work-life balance is important at Shipup