Digital Communication Officer (H/F) Paris CDI

Référence de l’offre 220000Z2 Type de contrat CDI Niveau d'expérience Expérimentés Société du groupeGIE AXA Famille métierMarketing et communication Localisation PUTEAUX, Hauts-de-Seine VOTRE RÔLE ET VOS MISSIONS Would you like to start each day motivated by an inspiring mission and working as part of a team making it possible to protect people and their loved ones? At AXA, we are constantly rethinking our business. We are looking for talented people with diverse experience, who think differently, and who want to be part of this empowering transformation by challenging the status quo and making AXA – a leading global brand and one of the most innovative companies in our sector – an increasingly responsible and high-performing company. In an ever-changing world, and with our presence in 64 countries, our 166,000 employees and key distributors anticipate changes in order to offer services and solutions that are aligned with the current and future needs of our 103 million customers. GIE AXA (economic interest group), the Group’s global headquarters, is located at Paris La Défense. It is the Group’s core governance element and takes action in three key areas, through: * Governance missions: developing the Group’s strategy, preparing and publishing the financial statements, managing the balance sheet, managing the portfolio of activities, protecting and promoting the brand, managing the executives, promoting the Group’s values, and representing the Group in relation to external stakeholders. * Risk management and control missions: the Group’s regulatory exposure and material risks. * Its position and role as a shareholder of the Group’s operating companies. It is an inspiring place to work, thanks to its strong international culture, with more than 45 different nationalities represented. AXA is built around diversity and unity, and we are committed to promoting shared success through inclusion. PRESENTATION OF THE DEPARTMENT: The AXA Group’s Communication & Engagement Department - part of the Brand, Communication and Corporate Responsibility Department - has a mission to build engagement with major internal and external audiences with a view to promoting and safeguarding AXA’s image. It includes Social Media communication, AXA.COM Corporate Website, and Internal Channels Within this department, the Digital Communication Department has a mission to define the Group’s editorial line, define the editorial lines for the various platforms, create strategic and engaging content, monitor its performance and build engagement with the various audiences. PURPOSE: Within the Digital Communication & Social Media Department, the Digital Communication Officer is a key contributor for the content strategy to be adopted across AXA Group Channels. Liaising with key Communication Stakeholders other Communication Departments, the Digital Communication Officer is the digital storytelling pivot for AXA Group Channels. CORE MISSIONS ARE TO: 1. Fuel the AXA Group platform content strategy, providing strategic recommendations to support reach and engagement objectives through the Corporate Communication Road Map 2. Leading the content plan design and production through corporate Milestones like Corporate internal and external events, global Digital Activations. 3. Creating and leading production of content to ensure reaches a wide audience and monitor using analytics and reporting tools 4. Create documents and materials, coordinating relationships with designers, agencies and internal stakeholders as required 5. Create and oversee the annual content plan of a specific communication objective to keep core audiences informed and engaged 6. Leading the (top-down, bottom up, relationship with entities about Digital Content 7. Leading and organizing local content production and shootings with entities to fuel the Global positioning of Group Corporate Channels 8. Monitoring performance on a daily basis and consolidate the various reports MAIN EXPECTATIONS: * Work closely with Communication People in entities and other Group Communication Officers to drive innovative and engaging content and optimize their performance * Convince and manage your stakeholders: * Identify your key stakeholders and contributors and convince them of the relevance of your recommendations to ensure that the content published is aligned, coherent and consistent * Consolidate and communicate on your recommendations PLATFORMS COVERED: * LinkedIn * Twitter * Instagram * Sociabble * AXA.COM MAIN ACTIVITIES: * Content strategy, creation and production * Format recommendations * Analysis and communication on the areas for development identified * Business intelligence, creativity and performance * Business intelligence and proactive approach to changes in editorial and graphic formats * Performance tracking and reporting, deployment of improvement plans * Good knowledge of digital metrics * Stakeholder coordination VOTRE PROFIL TECHNICAL AND PROFESSIONAL SKILLS: * Confident communications professional with experience in strengthening digital and online engagement * Strong writer able to develop clear messages including on sensitive topics * Expert knowledge of journalistic, editorial processes * Expert knowledge of social media, specific platform features and paid media formats * Knowledge of web publishing, listening and performance tracking tools (Khoros, Talkwalker) INTERPERSONAL SKILLS: * Collaborative and Team Player * Strong deductive and analytical skills * Attention to detail and organization * Leadership and negotiation skills EXPERIENCE: * Experience in communication, marketing or journalism roles greatly appreciated * International experience appreciated * Good knowledge of the Insurance Sector VOTRE ENVIRONNEMENT DE TRAVAIL Aimeriez-vous vous lever chaque jour motivé(e) par une mission inspirante et travailler en équipe pour permettre de protéger les personnes et leurs proches? Chez AXA nous avons l’ambition de mener la transformation de notre métier. Nous cherchons des personnes talentueuses ayant une expérience diversifiée, qui pensent différemment, et qui veulent faire partie de cette transformation passionnante en challengeant le statu quo et faire d’AXA – marque globale leader et une des sociétés les plus innovantes dans notre secteur – une entreprise encore plus performante et responsable. Dans un monde en perpétuelle évolution et avec une présence dans 64 pays, nos 165 000 salariés et distributeurs privilégiés anticipent le changement pour offrir des services et solutions adaptés aux besoins actuels et futurs de nos 107 millions de clients. The headquarters of the AXA Group, based in Paris La Défense, brings together the Group's corporate activities. It coordinates the various entities with the Group's strategy, and is responsible for managing international projects. The headquarters has approximately 800 employees and is distinguished by its strong international culture (45 nationalities). POURQUOI NOUS REJOINDRE ? We provide you regular career opportunities in international teams. If you want to join us, don’t hesitate to apply ! Information provided by applicants will be processed in strict confidentiality and may be used exclusively for recruitment processes.