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Loyalty Member Experience Manager M/F
0,00 €
Annonce N°126194Publié le 16/02/2022 à 04:21
Description
You are part of Accor global Sales Marketing Distribution & Loyalty
division (SMDL), Loyalty Direction. The team is in charge of the
loyalty program rules and customer promise, delivering the best
experience for our members and B2B customers (hotels), looking
constantly for scalable ways of developing it. STRATEGY / VISION
Develop competitive intelligence (in and out of our industry) to
identify critical market trends and capitalize on unmet customer needs
to foster continuous improvement EXECUTION / OPERATIONS Be the
housekeeper of Loyalty member knowledge, working with our customer and
loyalty data analysts. Provide customer-oriented insights for
better-decision making and satisfaction monitoring. Outline and
monitor the quality of a member journey experience through different
touchpoints : web, App, call center. Specifically in charge of the
management of our utmost top tier, along with their personal
assistants. In charge of the enhancement of their experience according
to the current action plan. In charge of the welcome pack follow-up
for our top tiers: printed letters & gifts sent to our loyalty
members. Collaborate closely with internal cross-functional business
stakeholders: customer care, communication, CRM… to feed them with
Loyalty action plan advancement. _ONBOARDING_ Master the loyalty
program existing customer promise and business model Understand hubs
organization and operations _SCOPE OF ACTION_ Loyalty perimeter: * 69M
members * 4,100+ participating hotels worldwide, across 37 brands * 8
regional Hubs to partner with _TRAINING & EXPERIENCE_ §3-5 yr.
minimum in customer engagement or loyalty §Background in marketing,
loyalty or digital §Hospitality background would be a plus _SKILLS &
PROFILE_ §Fluent in French & English §Perfect mastery of PPT, Excel
§Ability to go deep on analyzing issues at granular and operational
level §Strong agility, always challenging, data-driven and analytical
§Solid interpersonal capabilities to create long-lasting and
trustworthy relationships