Brand Manager NARS EMEA
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BRAND MANAGER NARS EMEA
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DATE: 13-Feb-2022
LOCATION: Paris, J, FR
COMPANY: Shiseido
JOB DESCRIPTION
JOB TITLE: BRAND MANAGER, NARS, EMEA
MANAGEMENT: Assistant Product Manager (intern), NARS EMEA
REGION: EUROPE, MIDDLE EAST AND AFRICA (EMEA)
REPORTS TO: MARKETING MANAGER, NARS, EMEA
KEY CONTACTS: Global marketing, EMEA VM & Store Design, EMEA
Operations, Local Brand and Product Managers and Sephora Europe teams
(buying, marketing, digital, PR).
LOCATION: Paris CSH
JOB PURPOSE
To support the continuous development, adaptation and deployment of
the global NARS brand Marketing Calendar and strategy across the EMEA
region in order to achieve sales, market share and deliver profit
goals
Channel Focus: Open Sell (Sephora EMEA, L’Etoile, Boots and Space
NK)
KEY ACCOUNTABILITIES
MARKETING
* Adapt the Global Marketing Calendar for Open Sell and facilitate
the implementation of the activation campaigns in the relevant markets
* Identify and leverage opportunities to support Sephora EMEA with
specific marketing campaigns: gaps in products portfolio, Sephora EMEA
exclusive product innovations, support for Sephora ”Partis-Pris”
campaigns, previews, promotions, (EDG, podium, plots, makeup stations
etc.), Hot Bets, Holiday gifting, etc.
* Work with Global Marketing and Product Development teams to channel
innovations and exclusive assets for Sephora EMEA in a timely manner
* Lead and attend weekly touch base calls with Sephora EMEA Category
Manager
* Provide ongoing support for the EMEA senior management team on key
projects such as preparation of budget meetings, business analysis,
preparation of presentations with Sephora management.
CATALOGUE MANAGEMENT AND FORECASTING
* In liaison with Global Marketing, manage the seasonal evolution of
the NARS product line-up in Sephora EMEA
* Using available retail sales data as well as competitor information
(e.g. NPD, IRI) and insider knowledge obtained through Sephora
contacts, carry out regular evaluation of our line-up to ensure it
meets consumer trends in the EMEA Sephora markets and allows NARS to
compete with other brands
* Work with Sephora buyer + EMEA markets to validate each seasonal
evolution of the Open-Sell planograms and assortments by configuration
( Sephora, L’Etoile, UK Space NK and Boots)
* Act as key point of contact for all internal stakeholders affected
by Sephora EMEA Marketing Calendar: EMEA training, EMEA merchandising,
global digital team, etc.
* Support EMEA markets throughout the novelty forecasting process
(saleable, tester, sample, visual merchandising)
* In liaison with Marketing Manager establish EMEA line-up for all
new launches + permanent catalogue in Sephora EMEA
* Analyse forecasts for Sephora EMEA before submission to Sephora
EMEA buyer, Marketing Manager and EMEA Demand Planning as well as the
relevant entities in New York and Paris HQ.
* In liaison with Product Manager, work with the EMEA and Global
Demand Planning teams to ensure go-to-market cycles for novelty and
main catalogue products to adhered to
* Carry out monthly measurement of novelties shipment to Sephora
Saran and Velezzo + OOS impact on net sales
VISUAL MERCHANDISING
* Lead with EMEA VM team the creation of animation toolkits
* With the help of the NARS EMEA VM Team, produce quarterly
merchandising guidelines for Sephora EMEA, to be distributed to all
field teams across the region
* In partnership with VM team, oversee stock of gondolas and
anticipate future needs by liaising closely with the markets and
monitoring their opening plans; ensure on-time delivery of new stocks
of gondolas +seasonal updates from vendors
REPORTING & INSIGHTS
* Lead monthly sell-out reporting and share key learnings and
recommendations with Marketing Manager and Fragrance and US Brands
Director.
SEPHORA SPECIFICS
* Manage the collation and submission of all information requested by
Sephora for each product launch: Assortment file, Creative File,
Pricing, Product Formula, Volatile Content, etc.
* In collaboration with the Marketing Manager, organise and attend
each bi-annual Sephora market week (April and October).
PUBLIC RELATIONS
* Oversee PR plans across the EMEA region
* Attend touch bases between Global Integrated Communications and
local PR teams.
PERSON SPECIFICATION
ESENTIALS
* Graduate with a relevant business degree
* Demonstrable Marketing Management experience at mid-management
level – 4 to 7 years’ experience.
* Required Language Proficiency Fluent English
* Previous industry experience and/or solid knowledge / interest for
the makeup sector
* Strong organizational skills, autonomy and flexibility
* Demonstrable experience of brand marketing with involvement and
understanding of the key marketing processes, such as:
* Analysis and reporting of retail data (NPD etc.)
* Sales forecasting
* Project management
* Promotion and point of sale management, etc.
* Ability to influence, and negotiate with, internal and external
partners, across various culture (Europe, Middle East and US) in order
to achieve company goals
* A good balance of strategic and operational, consumer-centric
marketing
* Comfortable working in a busy changing environment with matrix
structure
* Good working knowledge of the EMEA cosmetics market
* Good knowledge of Outlook, Word, Excel, PowerPoint
DESIRABLES
* Previous industry experience dealing with large national/regional
cosmetics retailer (Sephora, Boots, Douglas, Marionnaud, etc.)
* Confident
* Dynamic and outgoing
* Passion for cosmetics
JOB SEGMENT: Branding, Brand Manager, Merchandising, Manager,
Marketing Manager, Marketing, Retail, Management
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