Field Marketing Manager Life Sciences
Detail de l'annonce :
Boulogne-Billancourt, Île-de-France, France
Full-time
DESCRIPTION :
ACOLAD IS AN INTERNATIONAL LEADER IN LANGUAGE AND CONTENT SOLUTIONS,
SERVICES AND TECHNOLOGIES. REPRESENTED BY THE BRANDS ACOLAD, AMPLEXOR,
TEXTMASTER AND LIVEWORDS, THE GROUP IS PRESENT IN 25 COUNTRIES AND HAS
A NETWORK OF OVER 2,000 INTERNAL EXPERTS WORLDWIDE AND +20,000
EXTERNAL LINGUISTS.
AT ACOLAD, EVERY POSITION IS KEY TO OUR GLOBAL GROWTH: WE KNOW THAT WE
WILL ONLY SUCCEED IF OUR PEOPLE SUCCEED.
JOINING ACOLAD MEANS A UNIQUE OPPORTUNITY FOR PROFESSIONAL DEVELOPMENT
THROUGH A COLLABORATIVE GLOBAL ENVIRONMENT THAT PROMOTES TALENT AND
CREATIVITY. WE ARE CONTINUOUSLY LOOKING FOR NEW TALENT (LIKE YOU!) TO
SUPPORT OUR MISSION TO DRIVE GROWTH AND INNOVATION ACROSS SOME OF THE
WORLD’S LEADING BRAND.
We are looking for an English-speaking FIELD MARKETING MANAGER to
drive and implement a growth marketing strategy for Life Sciences
vertical at the Acolad Group.
Our ideal candidate is a growth-oriented marketer who will help us
grow our language services market share in the Life Sciences vertical
by managing & developing all marketing promotion activities to
generate demand in the Life Sciences target group globally, enabling
cross-selling of other Acolad services to the vertical and to increase
customer retention.
You will join the GLOBAL ACOLAD MARKETING TEAM of over 30 in-house
professionals, working closely with LIFE SCIENCES specific based sales
teams based in USA and Europe (team members in France, Belgium,
Germany), as well as your colleagues in field marketing, demand
generation and other marketing teams.
Our ideal candidate can be based in FRANCE, but as a global team we
flexible to hiring from other locations as well, such as UK or
PORTUGAL.
YOUR MISSION
As part of Acolad’s marketing activities for the Life Sciences
industry, we need your expertise for:
* developing and implementing a marketing strategy to generate
demand primarily for our language services (translation, localization,
interpreting etc.) for the Life Sciences industry with the use of
full-stack marketing channels (content, SEO, SEA, digital advertising,
events, partnerships, direct marketing etc...)
* working closely with sales and account teams to support new client
acquisition, increase client retention and activation, and enabling
the teams to cross-sell other Acolad services
* planning and managing Life Science marketing budget and activities
in all operating countries
* acting as the main marketing liaison to the USA and Europe based
sales colleagues dedicated to Life Science, collaborating with them to
gather their inputs for new growth opportunities and using their
insight to design efficient multichannel marketing actions to generate
demand. You will communicate your efforts and enable sales success,
continuing to build trust with the sales teams.
* tracking and analyzing KPIs, reporting and analyzing performance
to find ways to develop your marketing activities’ effectiveness.
* collaborating actively with sales, project management, product
development and IT teams.
This list of missions is not exhaustive and may change according to
your profile, your motivation and your initiative. We always
appreciate new ideas.
EXIGENCES:
* You have 2-3 years of experience in a marketing
* You have experience or interest in Life Science industry.
Experience in marketing to B2B sector and professional services is
beneficial.
* You are results driven and you know what it takes to generate
qualified leads for sales and enable the sales teams to generate new
opportunities
* You have a "growth-mindset" and are not afraid to implement new
actions and analyze them in a _test and learn_ spirit
* You like versatility and have a good general knowledge of the
different channels and techniques of marketing: inbound and content,
SEO/SEA, CRM and marketing automation, events, partnerships, social
media, emailing, and more
* You love words as much as numbers: creativity and analytical
skills go hand in hand for you
* You are self-starting, organized and efficient. You listen to the
inputs and formulate the best way to proceed
* You can easily prioritize tasks and are able to manage unexpected
events when needed
* You have very good speaking and writing skills in English (native
proficiency required). Knowledge of French or German is beneficial. As
an international team, we always value other languages as well.
* You are a team player, but are not afraid to take the lead in your
own vertical
* You like to work in an international team on international
projects
TOOLS / SYSTEM RELATED APPRECIATED SKILLS:
* HubSpot or other marketing automation knowledge is considered
beneficial
* Salesforce or other CRM experience, especially reporting knowledge,
are considered a plus
* WordPress, Adobe Experience Manager or other CMS expertise is
considered beneficial
AVANTAGES :
* Large global marketing team of 30+ experienced professionals to
support you in the Acolad group
* Office in Paris, possibility of working remotely several days a
week.
* An international environment that can be found within the
marketing team itself
* A true team spirit and a common goal: customer satisfaction
* A competitive salary according to profile and experience.
IF THIS SOUNDS LIKE THE RIGHT OPPORTUNITY FOR YOU, PLEASE SEND YOUR
APPLICATION (RESUME AND COVER LETTER) TODAY!