Annonce non disponible
Annonce non disponible
Ce produit n'est plus disponible à la vente.
digital strategy and content manager belvedere
0,00 €
Annonce N°154142Publié le 13/09/2022 à 16:16
Description
Moët Hennessy is the Wines and Spirits division of LVMH. The world
leader in luxury wines and spirits, Moët Hennessy is internationally
renowned for its exceptional and exclusive brands. These include Dom
Pérignon, Moët & Chandon, Veuve Clicquot, Krug and Ruinart for
champagne; Hennessy, Belvedere, Glenmorangie, Ardbeg and Eminente for
spirits; and a selection of still and sparkling wines from around the
world, such as Cloudy Bay and Chandon. Moët Hennessy relies on its
global distribution network to commercialise its products in 160
countries. At Moët Hennessy, our mission is to craft experiences. We
do this by relying on our values: Sharing, Elegance, Integrity, Spirit
of conquest, Epicureanism. This is what unites us and makes us
different. ABOUT THE ROLE: We are looking for a Digital Strategy and
Content Manager whose mission will be to develop and devise our
digital and social media strategy to drive brand awareness, traffic,
promote sales and stay at the very forefront of the Belvedere digital
experience. Be a voice of provocation, change and brand excellence in
the newly formed Maison that puts Belvedere at the very cutting edge
of social and digital experiences for our consumers. RESPONSIBILITIES:
Develop and design new and cutting-edge social media strategies to
achieve our ambitious marketing and brand objectives: * Collaborate
with the Brand and Business Development team to manage, create and
publish highly original, disruptive, and high-quality content *
Deliver social media calendars strategically in concert with creative
agencies and the Brand Team * Administer social media accounts with
up-to-date content by ensuring quality control, publishing, and
scheduling * Manage/supervise/liaise with copywriter/s to
strategically align with copy content, hashtag strategy, caption
development etc. Provide ancillary copywriting as needed. * Liaise
with writers and designers to ensure content is informative and
appealing, on brand and on strategy * Collaborate with the Brand Team
to develop social ‘buzz’ regarding new product launches * Offer
new ideas, fresh thinking and drive new understanding and behaviour
through the department * Facilitate client-company communication
(respond to queries, get reviews and organize chats and Q&A sessions)
* Assess and analyse weekly and monthly reports on web traffic and
ROI. Ensure this is cascaded to the relevant teams in a useful,
simple, and impactful format that informs and improves on strategy and
creative * Monitor SEO and user engagement and suggest content
optimization to the creative team * Train internal teams to integrate
and maintain a cohesive social media strategy * Stay up to date with
new digital technologies and social media best practices and be a
voice for digital excellence within the Belvedere Maison. PROFILE
TECHNICAL SKILLS AND EXPERIENCE REQUIRED: * Proven work experience as
a Social media/Digital strategist or Social media manager * 5 to 8
years work experience * Hands on experience using social media for
brand awareness * FULL Understanding of SEO and web traffic metrics *
FULL understanding of all social media portals (Instagram, FB,
Twitter, YouTube, LinkedIn, etc.) from an advertising programming and
technical standpoint * An ability to identify target audience
preferences and build content to meet them * Familiarity with web
design and publishing * Excellent multitasking skills * Strong written
and verbal communication skill * Languages: English (Other European
languages (French) an advantage) * Personal & interpersonal skills:
Persuasive, resilient, honest, committed, socially adaptable, positive
attitude, diplomatic, gravitas, focused