digital strategy and content manager belvedere

  • Paris
  • Publier le il y a 2 ans
  • Vue: 9
  • Annonce N° : 154142

Detail de l'annonce :

Moët Hennessy is the Wines and Spirits division of LVMH. The world leader in luxury wines and spirits, Moët Hennessy is internationally renowned for its exceptional and exclusive brands. These include Dom Pérignon, Moët & Chandon, Veuve Clicquot, Krug and Ruinart for champagne; Hennessy, Belvedere, Glenmorangie, Ardbeg and Eminente for spirits; and a selection of still and sparkling wines from around the world, such as Cloudy Bay and Chandon. Moët Hennessy relies on its global distribution network to commercialise its products in 160 countries. At Moët Hennessy, our mission is to craft experiences. We do this by relying on our values: Sharing, Elegance, Integrity, Spirit of conquest, Epicureanism. This is what unites us and makes us different. ABOUT THE ROLE: We are looking for a Digital Strategy and Content Manager whose mission will be to develop and devise our digital and social media strategy to drive brand awareness, traffic, promote sales and stay at the very forefront of the Belvedere digital experience. Be a voice of provocation, change and brand excellence in the newly formed Maison that puts Belvedere at the very cutting edge of social and digital experiences for our consumers. RESPONSIBILITIES: Develop and design new and cutting-edge social media strategies to achieve our ambitious marketing and brand objectives: * Collaborate with the Brand and Business Development team to manage, create and publish highly original, disruptive, and high-quality content * Deliver social media calendars strategically in concert with creative agencies and the Brand Team * Administer social media accounts with up-to-date content by ensuring quality control, publishing, and scheduling * Manage/supervise/liaise with copywriter/s to strategically align with copy content, hashtag strategy, caption development etc. Provide ancillary copywriting as needed. * Liaise with writers and designers to ensure content is informative and appealing, on brand and on strategy * Collaborate with the Brand Team to develop social ‘buzz’ regarding new product launches * Offer new ideas, fresh thinking and drive new understanding and behaviour through the department * Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions) * Assess and analyse weekly and monthly reports on web traffic and ROI. Ensure this is cascaded to the relevant teams in a useful, simple, and impactful format that informs and improves on strategy and creative * Monitor SEO and user engagement and suggest content optimization to the creative team * Train internal teams to integrate and maintain a cohesive social media strategy * Stay up to date with new digital technologies and social media best practices and be a voice for digital excellence within the Belvedere Maison. PROFILE TECHNICAL SKILLS AND EXPERIENCE REQUIRED: * Proven work experience as a Social media/Digital strategist or Social media manager * 5 to 8 years work experience * Hands on experience using social media for brand awareness * FULL Understanding of SEO and web traffic metrics * FULL understanding of all social media portals (Instagram, FB, Twitter, YouTube, LinkedIn, etc.) from an advertising programming and technical standpoint * An ability to identify target audience preferences and build content to meet them * Familiarity with web design and publishing * Excellent multitasking skills * Strong written and verbal communication skill * Languages: English (Other European languages (French) an advantage) * Personal & interpersonal skills: Persuasive, resilient, honest, committed, socially adaptable, positive attitude, diplomatic, gravitas, focused

Annonceur :  Moët Hennessy Wines & Spirits

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