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franchise commercial intern
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Annonce N°158453Publié le 18/03/2022 à 04:30
Description
LOCATION: LYON START DATE: JUNE 2022 DURATION: 6 MONTHS PLEASE APPLY
WITH A CV AND COVER LETTER IN ENGLISH WE ARE EA We are Electronic
Art's Marketing and Commercial Organization (MCO). Our teams build
meaningful relationships with hundreds of millions of players around
the world who love our games. We aim to be the best at meeting players
where they are and supporting them throughout their journey with EA.
Our teams develop the strategic vision of our products, run
outstanding multi-channel campaigns, build global engagement across
all touch points, develop global insights, and propel sales and global
publishing. We understand the dynamic global landscape so we can bring
relevant content, promotions, and help to players anywhere. THE
CHALLENGE AHEAD: You will work as part of the Western Europe Franchise
Commercial Management Team, reporting into the Commercial Franchise
Management Lead based in our Lyon office. WHAT A FRANCHISE COMMERCIAL
MANAGEMENT INTERN DOES AT EA: * Support the Franchise commercial
Management team in daily operations * Work in a collaborative
framework with WE account managers, Franchise Assets Management team,
Marketing * Be the link between the team and the agency for brief
(French and UK agencies) * Support the French Account managers by
being in regular contact with their retailers and helping them in
deploying Trade marketing activations * Brief, deploy and analyse
Store and online check campaigns to ensure good execution across
Western Europe territories. * Coordination of locally produced assets
for direct customers * Set up campaigns and coordinate proofs of in
store execution with an agency during the peak * Projects : * PO
report * Launch report * * DAR Peak campaigns and Gifting campaigns in
collaboration with RAMs and Trade Marketing manager * Sims Brandstores
- PDP * Support Franchise commercial team on projects : * * Deep dives
* Playbook update and evolution THE NEXT GREAT FRANCHISE COMMERCIAL
MANAGEMENT INTERN ALSO NEEDS: * Business school or university course *
You will have experience in Marketing or Trade Marketing * A passion
and knowledge for video games and sport * Fluent French and business
level English (the assignment includes frequent and regular exchanges
with European teams) * Photoshop skills or other popular creative
software is beneficial WE THOUGHT YOU MIGHT ALSO WANT TO KNOW: * More
about our location: http://careers.ea.com/our-locations/lyon-ea-france
ARE YOU READY FOR THE CHALLENGE? #LI-VEP1 Electronic Arts Inc. is a
leading global interactive entertainment software company. EA delivers
games, content and online services for Internet-connected consoles,
personal computers, mobile phones and tablets.