franchise commercial intern
Detail de l'annonce :
LOCATION: LYON
START DATE: JUNE 2022
DURATION: 6 MONTHS
PLEASE APPLY WITH A CV AND COVER LETTER IN ENGLISH
WE ARE EA
We are Electronic Art's Marketing and Commercial Organization (MCO).
Our teams build meaningful relationships with hundreds of millions of
players around the world who love our games. We aim to be the best at
meeting players where they are and supporting them throughout their
journey with EA. Our teams develop the strategic vision of our
products, run outstanding multi-channel campaigns, build global
engagement across all touch points, develop global insights, and
propel sales and global publishing. We understand the dynamic global
landscape so we can bring relevant content, promotions, and help to
players anywhere.
THE CHALLENGE AHEAD:
You will work as part of the Western Europe Franchise Commercial
Management Team, reporting into the Commercial Franchise Management
Lead based in our Lyon office.
WHAT A FRANCHISE COMMERCIAL MANAGEMENT INTERN DOES AT EA:
* Support the Franchise commercial Management team in daily
operations
* Work in a collaborative framework with WE account managers,
Franchise Assets Management team, Marketing
* Be the link between the team and the agency for brief (French and
UK agencies)
* Support the French Account managers by being in regular contact
with their retailers and helping them in deploying Trade marketing
activations
* Brief, deploy and analyse Store and online check campaigns to
ensure good execution across Western Europe territories.
* Coordination of locally produced assets for direct customers
* Set up campaigns and coordinate proofs of in store execution with
an agency during the peak
* Projects :
* PO report
* Launch report
*
* DAR Peak campaigns and Gifting campaigns in collaboration with RAMs
and Trade Marketing manager
* Sims Brandstores - PDP
* Support Franchise commercial team on projects :
*
* Deep dives
* Playbook update and evolution
THE NEXT GREAT FRANCHISE COMMERCIAL MANAGEMENT INTERN ALSO NEEDS:
* Business school or university course
* You will have experience in Marketing or Trade Marketing
* A passion and knowledge for video games and sport
* Fluent French and business level English (the assignment includes
frequent and regular exchanges with European teams)
* Photoshop skills or other popular creative software is beneficial
WE THOUGHT YOU MIGHT ALSO WANT TO KNOW:
* More about our location:
http://careers.ea.com/our-locations/lyon-ea-france
ARE YOU READY FOR THE CHALLENGE?
#LI-VEP1
Electronic Arts Inc. is a leading global interactive entertainment
software company. EA delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones and
tablets.