crm and social media content coordinator m/f permanent contract
Detail de l'annonce :
Within the Marketing Department, your mission will be to develop or
coordinate the production of CRM or Social Media content and to
animate communities in line with the company's strategy and marketing
objectives.
YOUR MISSIONS?
* You will be in charge of highlighting all the components of our
destination (parks, hotels, attractions, food, merchandise, shows, new
products) according to the marketing priorities on our different CRM &
Social Media channels and on all our priority markets
* Collaborate in the development of the CRM strategy and manage the
creation and production of emails addressed to our customers and
prospects in our database (marketing campaigns or emails related to
the life cycle)
* Analyze, present and interpret CRM campaign performance in relation
to the teams involved (monitoring key indicators and results).
* Perform CRM Benchmark and develop new content ideas.
* Participate in the development and creation of content for the
following social networks: Facebook, Instagram, Tik Tok, YouTube,
Snapchat, Pinterest with internal partners and in compliance with
procedures.
* Animate the different communities according to the identified
topics (respond to comments, start conversations)
* Embody certain productions, when necessary, by offering a voice
over or appearing on the video/photos to help make the experience more
real (holding things, wearing products, appearing on screen in the
park...)
KEYS TO YOUR SUCCESS?
* Bachelor’s degree in university or business school
(communication, journalism or languages field)
* 2 years’ experience in an equivalent position in a company (any
contract including apprenticeship/internship)
* Successful experience in managing cross-functional projects
(writing briefs, monitoring schedules and budgets, managing agencies,
coordinating production teams, analyzing results)
* Curiosity, creativity and know-how in terms of content production
* Fluent English and French required (B2/C1)
* Good knowledge of the CRM environment in a large company
* Knowledge of a CRM production tool would be a plus (Mailjet,
Dartagnan)
* Autonomous, rigorous and a strong proposition force, you have a
customer-oriented marketing approach. You are familiar with sales
pitches (offers, booking conditions, availability).
* You have very good interpersonal skills and excellent writing
skills.
* Knowledge of the Disney brand and the Disneyland Paris experience
(park experience, season, hotel, restaurants, stores) is a plus.
‘DISNEYLAND PARIS IS COMMITTED TO OFFERING ITS CAST MEMBERS THE BEST
POSSIBLE WORKING CONDITIONS. IN THIS CONTEXT AND TO GUARANTEE OPTIMUM
FLEXIBILITY, CAST MEMBERS WHOSE ROLE DO NOT REQUIRE ACCESSING ON-SITE
FACILITIES AND/OR ON-SITE PHYSICAL INTERACTION ARE PERMITTED TO WORK
REMOTELY, WITH A MINIMUM PRESENCE REQUIREMENT OF FIVE DAYS PER MONTH
ON SITE’.