stage sales & marketing data analyst (h/f)
Detail de l'annonce :
Stage - Sales & Marketing Data Analyst (H/F)
About Nexans
Nexans is a global player in energy transition. Our purpose:
ELECTRIFY THE FUTURE. For over a century, Nexans has played a crucial
role in the electrification of the planet. With around 25,000 people
in 38 countries, the Group is leading the charge to the new world of
electrification: safer, sustainable, renewable, decarbonized and
accessible to everyone. In 2020, Nexans generated 5.7 billion euros in
standard sales.
For more information, please visit www.nexans.com
INTERNSHIP - SALES & MARKETING DATA ANALYST (B&T – SOUTHERN) (F/M)
ORGANIZATION
* Function : Sales & Marketing (BG)
* Area : B&T Southern
* Location : Paris La Défense, France
* Supervisor : BG - Marketing & Strategy Director
CONTEXT
Nexans has embarked on a new strategy – Electrify the future. In
this context, we are building a Marketing team to ensure customer
centricity, improved partnership and customer engagement. As data has
become key for our strategy, we are developing a data management for
all Sales and Marketing related projects.
PURPOSE
Under the supervision of the Marketing & Strategy director:
*
*
*
* Work collaboratively with Data Product Owner as Data Business
Owner and Translator, to develop and deliver a Sales & Marketing data
hub, structuring and combining Sales data from various sources,
including but not limited to MyCRM, BI, MDM, ERPs, etc.
* Providing 360-degree view of the Sales & Marketing transformation,
through Data.
AREAS OF RESPONSIBILITY
DATA CONSOLIDATION & ANALYSIS
* Responsible for monitoring, consolidating, analysing Shift Prime
impacts, through Nexans Accelerator and BG Sales data bases.
* Finding ways to consolidate and utilize efficiently all data
sources in order to optimize the Marketing Process and accelerate data
usage and analytics withing the BG.
* Building dashboards ensuring the granular visibility of Shift
Prime impacts (Global Offers, KAM, Brand, New offers…).
* Product / Customer mix analysis as per the customer and product
scoring (CM, CM%) supporting the review of the improvement or not of
Bus KPIs.
CHANGE & ADOPTION
* Provide ongoing support to stakeholders and end users of our data
products.
* Define & monitor key success metrics, including data quality.
* Improve adoption of sales and marketing tools by providing high
quality data
EXPECTED RESULTS
To improve the accessibility, consistency and quality of sales and
marketing data, allowing strategic decision making and giving the
sales and marketing team the tools necessary to drive our
transformation.
Required skills and qualifications
QUALIFICATION
* Focus on Data Management
* Knowledge of CRM, Pricing and data visualisation tools
* Proven experience of working with diverse stakeholders
* English fluency
PREFERRED FIELD OF STUDY
* Engineering degree with data orientation.
At Nexans, we recognize the differences that make each employee
valuable and unique. The diversity of experiences, origins,
personalities, gender and disability are considered key to our global
ambition to lead the world in energy transition towards a sustainable
planet. This is why we encourage diversity in our recruitment - Bring
yours to Nexans, it is welcome!