head of sea
Detail de l'annonce :
Company Description
We are music and tech fans hailing from all over the globe, working to
make Deezer the most personal music streaming service. From data
scientists to tech experts, artists & labels specialists to marketers,
and even in-house music editors, our team is spreading the love for
music to over 180 countries. Supporting local and international
artists and bringing them closer to their fans is our mission - we
believe music is about diversity, multiculturalism and togetherness.
Ready to join the team? We're all ears.
Job Description*
Context: *
As part of Deezer growth on a global scale, our Performance Marketing
department is looking to take our Search Engine Advertising (SEA) to
the next level. To do so, we are looking for a Head of SEA.
As Head of SEA, you will be in charge of SEA investments on a global
scale (including Adwords, Bing, Apple Search Ads, and all types of
Google ads), define and implement Deezer SEA strategy on web and app,
relying on a team of 3 experts that you will have at heart to up-skill
and grow.
WHAT YOU WILL DO:
* Define and deliver a winning SEA strategy, driving qualitative new
paying users for Deezer, using all SEA channels (Adwords, Apple Search
Ads, Bing and more) and Google ads (inc. Youtube and UAC), on web and
app environments, with a constant search for improving Return on
Investment.
* Work hand in hand with the brand marketing team to build and grow
our paid presence on Youtube, aimed at reaching brand awareness and
brand preference objectives for a specific target audience
* Ensure the SEA team gains agility to grasp growth opportunities.
This includes focus on : testing process & pacing, creative assets
quality & renewal pacing, user journeys optimizations, reliable
tracking & data, etc…
* Build strong relationships with other internal teams, in a
collaborative state of mind : organic acquisition (SEO, ASO),
performance analytics, brand marketing, creative studio & copy, data,
product & tech, content, finance, legal…
* Insource media buy on SEA, currently operated externally through
our digital media agency. This will imply recruiting additional
headcounts and building a training plan for the team, in order to
ensure a smooth transition from external to internal media buying.
* Gather and share regular best practices internally to grow an
acquisition state of mind, that would be data-driven and documented
* Team management and ongoing training of 3+ SEA managers with
different levels of seniority, making sure each of them grow into
their roles and in expertise in their field
* As the most senior member of the paid acquisition team, play a
mentoring role towards the other channel leads of the team (social
ads, display & affiliates), on top of a right hand to the Director
Performance Marketing in the definition of the overall paid
acquisition strategy and a go-to person in the team for transversal
projects (launch of new offers, new markets, new business
opportunities)
* Stay abreast of the competitive landscape and develop new
initiativesDevelop and foster exceptional relationships with partners
across the entertainment + media industry and relevant endemic
industries, including, but not limited to, Google, Bing and Apple
Qualifications*
What we are looking for: *
* 8 years+ experience in SEA and Google ads, with a focus on ROI
* Experience in scaling teams and processes in a high-growth
environment.
* Understanding of the technical & data environment around digital
media buy, attribution models and creative best practices
* Experience in managing people and make them grow in a challenging
environment
* Advanced analytical skills and confidence working with numbers.
* An experience in a media agency is a plus.
* Comfortable with multi-tasking in a very fast-paced work
environment
* Fluent in English
* Leadership, Curiosity, Analytical skills, Self motivation
* Problem-solving, Team player, Proactive, Objective-driven
* Strong interpersonal skills and a drive to get things done
collaboratively
Additional Information*
Life @ Deezer HQ: *
* Flexible working policy with up to 10 days/month remote work
* Home of music : deezer premium family subscription offered,
opportunity to attend private artists sessions, amazing deezer parties
for employees
* English or French language courses open to all
* Gymlib partnership + gym room and yoga/pilates classes on site
* Headquarters in the heart of Paris, at home vibe and rooftop with
amazing city views
* Cafeteria stocked with free drinks and snacks daily and weekly
casual drinks
* Hackathons & meetups
We are an equal opportunity employer
Location: 24 Rue de Calais, 75009 Paris 9e
Job Type: Full-time