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Annonce N°188936Publié le 05/12/2022 à 22:24
Description
Company Description We are music and tech fans hailing from all over
the globe, working to make Deezer the most personal music streaming
service. From data scientists to tech experts, artists & labels
specialists to marketers, and even in-house music editors, our team is
spreading the love for music to over 180 countries. Supporting local
and international artists and bringing them closer to their fans is
our mission - we believe music is about diversity, multiculturalism
and togetherness. Ready to join the team? We're all ears. Job
Description* Context: * As part of Deezer growth on a global scale,
our Performance Marketing department is looking to take our Search
Engine Advertising (SEA) to the next level. To do so, we are looking
for a Head of SEA. As Head of SEA, you will be in charge of SEA
investments on a global scale (including Adwords, Bing, Apple Search
Ads, and all types of Google ads), define and implement Deezer SEA
strategy on web and app, relying on a team of 3 experts that you will
have at heart to up-skill and grow. WHAT YOU WILL DO: * Define and
deliver a winning SEA strategy, driving qualitative new paying users
for Deezer, using all SEA channels (Adwords, Apple Search Ads, Bing
and more) and Google ads (inc. Youtube and UAC), on web and app
environments, with a constant search for improving Return on
Investment. * Work hand in hand with the brand marketing team to build
and grow our paid presence on Youtube, aimed at reaching brand
awareness and brand preference objectives for a specific target
audience * Ensure the SEA team gains agility to grasp growth
opportunities. This includes focus on : testing process & pacing,
creative assets quality & renewal pacing, user journeys optimizations,
reliable tracking & data, etc… * Build strong relationships with
other internal teams, in a collaborative state of mind : organic
acquisition (SEO, ASO), performance analytics, brand marketing,
creative studio & copy, data, product & tech, content, finance,
legal… * Insource media buy on SEA, currently operated externally
through our digital media agency. This will imply recruiting
additional headcounts and building a training plan for the team, in
order to ensure a smooth transition from external to internal media
buying. * Gather and share regular best practices internally to grow
an acquisition state of mind, that would be data-driven and documented
* Team management and ongoing training of 3+ SEA managers with
different levels of seniority, making sure each of them grow into
their roles and in expertise in their field * As the most senior
member of the paid acquisition team, play a mentoring role towards the
other channel leads of the team (social ads, display & affiliates), on
top of a right hand to the Director Performance Marketing in the
definition of the overall paid acquisition strategy and a go-to person
in the team for transversal projects (launch of new offers, new
markets, new business opportunities) * Stay abreast of the competitive
landscape and develop new initiativesDevelop and foster exceptional
relationships with partners across the entertainment + media industry
and relevant endemic industries, including, but not limited to,
Google, Bing and Apple Qualifications* What we are looking for: * * 8
years+ experience in SEA and Google ads, with a focus on ROI *
Experience in scaling teams and processes in a high-growth
environment. * Understanding of the technical & data environment
around digital media buy, attribution models and creative best
practices * Experience in managing people and make them grow in a
challenging environment * Advanced analytical skills and confidence
working with numbers. * An experience in a media agency is a plus. *
Comfortable with multi-tasking in a very fast-paced work environment *
Fluent in English * Leadership, Curiosity, Analytical skills, Self
motivation * Problem-solving, Team player, Proactive, Objective-driven
* Strong interpersonal skills and a drive to get things done
collaboratively Additional Information* Life @ Deezer HQ: * * Flexible
working policy with up to 10 days/month remote work * Home of music :
deezer premium family subscription offered, opportunity to attend
private artists sessions, amazing deezer parties for employees *
English or French language courses open to all * Gymlib partnership +
gym room and yoga/pilates classes on site * Headquarters in the heart
of Paris, at home vibe and rooftop with amazing city views * Cafeteria
stocked with free drinks and snacks daily and weekly casual drinks *
Hackathons & meetups We are an equal opportunity employer Location: 24
Rue de Calais, 75009 Paris 9e Job Type: Full-time