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Brand Manager NARS EMEA
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Annonce N°132050Publié le 16/02/2022 à 05:30
Description
BRAND MANAGER NARS EMEA Apply now * Join Now Start * PLEASE WAIT...
DATE: 13-Feb-2022 LOCATION: Paris, J, FR COMPANY: Shiseido JOB
DESCRIPTION JOB TITLE: BRAND MANAGER, NARS, EMEA MANAGEMENT: Assistant
Product Manager (intern), NARS EMEA REGION: EUROPE, MIDDLE EAST AND
AFRICA (EMEA) REPORTS TO: MARKETING MANAGER, NARS, EMEA KEY CONTACTS:
Global marketing, EMEA VM & Store Design, EMEA Operations, Local Brand
and Product Managers and Sephora Europe teams (buying, marketing,
digital, PR). LOCATION: Paris CSH JOB PURPOSE To support the
continuous development, adaptation and deployment of the global NARS
brand Marketing Calendar and strategy across the EMEA region in order
to achieve sales, market share and deliver profit goals Channel Focus:
Open Sell (Sephora EMEA, L’Etoile, Boots and Space NK) KEY
ACCOUNTABILITIES MARKETING * Adapt the Global Marketing Calendar for
Open Sell and facilitate the implementation of the activation
campaigns in the relevant markets * Identify and leverage
opportunities to support Sephora EMEA with specific marketing
campaigns: gaps in products portfolio, Sephora EMEA exclusive product
innovations, support for Sephora ”Partis-Pris” campaigns,
previews, promotions, (EDG, podium, plots, makeup stations etc.), Hot
Bets, Holiday gifting, etc. * Work with Global Marketing and Product
Development teams to channel innovations and exclusive assets for
Sephora EMEA in a timely manner * Lead and attend weekly touch base
calls with Sephora EMEA Category Manager * Provide ongoing support for
the EMEA senior management team on key projects such as preparation of
budget meetings, business analysis, preparation of presentations with
Sephora management. CATALOGUE MANAGEMENT AND FORECASTING * In liaison
with Global Marketing, manage the seasonal evolution of the NARS
product line-up in Sephora EMEA * Using available retail sales data as
well as competitor information (e.g. NPD, IRI) and insider knowledge
obtained through Sephora contacts, carry out regular evaluation of our
line-up to ensure it meets consumer trends in the EMEA Sephora markets
and allows NARS to compete with other brands * Work with Sephora buyer
+ EMEA markets to validate each seasonal evolution of the Open-Sell
planograms and assortments by configuration ( Sephora, L’Etoile, UK
Space NK and Boots) * Act as key point of contact for all internal
stakeholders affected by Sephora EMEA Marketing Calendar: EMEA
training, EMEA merchandising, global digital team, etc. * Support EMEA
markets throughout the novelty forecasting process (saleable, tester,
sample, visual merchandising) * In liaison with Marketing Manager
establish EMEA line-up for all new launches + permanent catalogue in
Sephora EMEA * Analyse forecasts for Sephora EMEA before submission to
Sephora EMEA buyer, Marketing Manager and EMEA Demand Planning as well
as the relevant entities in New York and Paris HQ. * In liaison with
Product Manager, work with the EMEA and Global Demand Planning teams
to ensure go-to-market cycles for novelty and main catalogue products
to adhered to * Carry out monthly measurement of novelties shipment to
Sephora Saran and Velezzo + OOS impact on net sales VISUAL
MERCHANDISING * Lead with EMEA VM team the creation of animation
toolkits * With the help of the NARS EMEA VM Team, produce quarterly
merchandising guidelines for Sephora EMEA, to be distributed to all
field teams across the region * In partnership with VM team, oversee
stock of gondolas and anticipate future needs by liaising closely with
the markets and monitoring their opening plans; ensure on-time
delivery of new stocks of gondolas +seasonal updates from vendors
REPORTING & INSIGHTS * Lead monthly sell-out reporting and share key
learnings and recommendations with Marketing Manager and Fragrance and
US Brands Director. SEPHORA SPECIFICS * Manage the collation and
submission of all information requested by Sephora for each product
launch: Assortment file, Creative File, Pricing, Product Formula,
Volatile Content, etc. * In collaboration with the Marketing Manager,
organise and attend each bi-annual Sephora market week (April and
October). PUBLIC RELATIONS * Oversee PR plans across the EMEA region *
Attend touch bases between Global Integrated Communications and local
PR teams. PERSON SPECIFICATION ESENTIALS * Graduate with a relevant
business degree * Demonstrable Marketing Management experience at
mid-management level – 4 to 7 years’ experience. * Required
Language Proficiency Fluent English * Previous industry experience
and/or solid knowledge / interest for the makeup sector * Strong
organizational skills, autonomy and flexibility * Demonstrable
experience of brand marketing with involvement and understanding of
the key marketing processes, such as: * Analysis and reporting of
retail data (NPD etc.) * Sales forecasting * Project management *
Promotion and point of sale management, etc. * Ability to influence,
and negotiate with, internal and external partners, across various
culture (Europe, Middle East and US) in order to achieve company goals
* A good balance of strategic and operational, consumer-centric
marketing * Comfortable working in a busy changing environment with
matrix structure * Good working knowledge of the EMEA cosmetics market
* Good knowledge of Outlook, Word, Excel, PowerPoint DESIRABLES *
Previous industry experience dealing with large national/regional
cosmetics retailer (Sephora, Boots, Douglas, Marionnaud, etc.) *
Confident * Dynamic and outgoing * Passion for cosmetics JOB SEGMENT:
Branding, Brand Manager, Merchandising, Manager, Marketing Manager,
Marketing, Retail, Management Apply now * Join Now Start * PLEASE
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