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Catalog Product & Strategy Manager France and Benelux
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Annonce N°74816Publié le 16/02/2022 à 04:18
Description
COMPANY OVERVIEW WarnerMedia is a powerful portfolio of iconic
entertainment, news, and sports brands. We bring people, technology,
and the world’s best storytellers together to drive culture and
meaningful connection. We believe the enduring power of stories can
open our eyes to the world, to each other, and to new and different
perspectives. Join us. Shape your story here. THE JOB Warner Bros.
Entertainment is a fully integrated, broad-based entertainment company
and a global leader in the creation, production, distribution,
licensing and marketing of all forms of entertainment and their
related businesses. A WarnerMedia company, the Studio is home to one
of the most successful collections of brands & franchises (Harry
Potter, Looney Tunes, Friends, DC Comics…) in the world and stands
at the forefront of every aspect of the entertainment industry, from
feature film, television and home entertainment production and
worldwide distribution to DVD and Blu-ray, digital distribution,
animation, comic books, videogames, product and brand licensing, and
broadcasting. The Product & Strategy Manager - Catalog France &
Benelux has 3 main missions: Participate in the Planning & Strategy
Definition, Execute the marketing plan for Physical and Digital
Catalog and Grow WB Home Entertainment business. THE DAILY Strategy
Definition and activity Planning * Market, performance metrics and
insights analysis to help build the marketing plans (market and
competitors’ analysis, key pillars and tactics, pricing). *
Collaborate with management in the definition of marketing KPIs and
objectives on each project, collection and promotion. * Liaise with
internal stakeholders (sales/ finance / operation department /
publicity / social / media / data teams) to make sure communication is
consistent with objectives. * Budget management. * Identify new ways
to communicate with our consumers, based on insights and trend
analysis. Execute the marketing plan for Catalog * Physical and
digital Catalog management: P&L, Budget, Media, Retailer’s
activations, Digital national promotions. * Development of 4K and
pan-European projects, specific Christmas Boxsets for France (FNAC
boxset, Clint Eastwood 63 movies…), and Christmas Boxsets Benelux. *
Budget / P&L analysis. * Media Campaign & Partnerships * Advanced Data
Marketing France and Benelux: Creation of a new digital advertising
tool using actual sales measurement (conversion data). * Execute media
campaigns. Work with media agencies, internal media & data teams to
build plans. * Analyse performance against budgets, evaluate & make
necessary adjustments for future plans. Grow WB HE business * Grow the
physical and digital France and Benelux Market, creating smart
partnerships with media and third party brands to increase our
visibility & reach. * Grow cross-divisional initiatives based on our
main franchises. THE ESSENTIALS * Proven experience of working in a
strategic marketing role for a media organisation. * Cinema and
entertainment enthusiast. * Very good knowledge of Catalog and strong
recommendation initiatives. * Rigorous, analytical and data management
skills, digital oriented. * Creative, adds value in brainstorming
sessions. * Strong interpersonal & presentation skills. * Fluent
French & English are essential. * Demonstrated ability to work
collaboratively THE NICE TO HAVES * Business school degree with an
emphasis on marketing or MBA OUR PEOPLE MAKE WM THE INSPIRING
ORGANISATION IT IS TODAY. At WarnerMedia, our commitment starts with
you! As a company of storytellers and journalists we have a
responsibility to make sure we have a collection of voices and people
whose stories reflect and connect with the global audiences and
communities we serve. WarnerMedia, and its suite of brands like Warner
Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim,
Boomerang and many more, have long been committed to equity and
inclusion as moral and business imperatives. It is essential that our
content and creative partners reflect the diversity of our society and
the world around us. Together with other production companies,
networks, guilds, unions, talent agencies and others in the industry,
WarnerMedia is committed to greater inclusion of people of color,
women, the LGBTQ community, those with disabilities and other
underrepresented groups in greater numbers both in front of and behind
the camera. There really has never been a better and more exciting
time to join WarnerMedia. For more information on how to join our
company and our commitment to diversity and inclusion, please click
here. THE PERKS * Exclusive WarnerMedia events and advance screenings
* Paid time off every year to volunteer for eligible employees *
Access to well-being tools, resources, and freebies * Access to
in-house learning and development resources * Part of the WarnerMedia
family of powerhouse brands Warner Media, LLC and its subsidiaries are
equal opportunity employers. Qualified candidates will receive
consideration for employment without regard to race, color, religion,
national origin, gender, sexual orientation, gender identity or
expression, age, mental or physical disability, and genetic
information, marital status, citizenship status, military status,
protected veteran status or any other category protected by law.