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Marketing Specialist- France
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Annonce N°53123Publié le 16/02/2022 à 04:18
Description
MARKETING SPECIALIST- FRANCE WHO WE ARE We are a leading global
manufacturer that provides charging solutions to electric cars around
the world. The EVBox family is a team of over 750 passionate
professionals from 70 countries working in the beating heart of the
clean tech industry—creating a sustainable future where
transportation is emission-free. Join us at this exciting moment when
electric cars are on the brink of replacing fuel cars and help us
inform and inspire our customers and partners during this transition!
WHO WE'RE LOOKING FOR We're looking for a Marketing Specialist to own
all marketing strategy for France—from conceptualization to
execution. In this 360-marketing role, you'll be working with each of
our marketing sub-teams responsible for Brand, Content &
Communications, Growth & Performance, PR & Events, and Product &
Partner Marketing to handle marketing in France, with a strong focus
on inbound and content marketing. You will also be working very
closely with our Regional Director, France and regional team to
continue growing our presence in France. The position is based in our
French office in Paris. RESPONSIBILITIES Inbound Marketing: * Support
creation and execution of online ad campaigns and strategies for
online channels (SEO/SEA/display/social/mailings) * Create monthly
reports for digital performance per country and report on trends *
Build webinar strategy and coordinate calendar, topics and speakers
for local customers and prospects * Help design and build marketing
automation schemes * Lead demand generation campaigns to increase
awareness and market share in France Content Marketing: *
Conceptualize and assist with the production of local assets through
photoshoots, video-shoots, etc. * Coordinate delivery of marketing
collateral (newsletters, mailings, etc.) * Translate, localize, and
distribute digital content and product collateral * Create content
pieces (e-books, white papers, infographics, guides, etc.) to increase
awareness, subscribers, or leads PR & Events: * Lead local PR content
distribution and press partnerships * Work closely with local PR
agency * Prepare key messages for press interviews and public speaking
opportunities for our Regional Director, France * Lead partnership
with our French PR agency to organize press releases, build media
relationships, and position us as industry leaders in France *
Coordinate events and trade shows in France, ensuring brand alignment
and trade show booth quality Product & Partner Marketing: * Help build
innovative partnerships that advance our brand in France * Lead
localization of the regional partners strategy * Lead localization of
partner onboarding and training materials * Create localized
go-to-market strategies that focus on product positioning and value
proposition creation * Provide full-faceted support and project
management surrounding product launches The Marketing Specialist
France also manages an intern or an "alternant(e)", whose mission is
to assist on the regional event & partner marketing part. This is an
all-around marketing role suitable for candidates who are interested
in gaining a deep understanding of all marketing functions, as well as
a high-level overview of the functions of other departments. We're
looking for someone who is curious, flexible, likes getting their
hands dirty, and is excited to help us grow our company.
QUALIFICATIONS AND EXPERIENCE * Master's degree in business,
marketing, or communications or related degree (e.g. diploma from
French École de Commerce) * 2-3 years of marketing experience with
inbound marketing and digital * EXCELLENT WRITTEN AND VERBAL FRENCH
AND ENGLISH LANGUAGE SKILLS REQUIRED * Strong attention to detail,
organized, and able to independently set milestones and meet deadlines
* Data-driven mindset with the ability to gather insights, creative
performance reports, and suggest and implement improvements * A
multi-faceted approach that is both highly creative and commercially
driven * Experience in events, product positioning, creating
go-to-market strategies, and working with B2B partners is an asset *
Understanding of the electric mobility or automotive industry is an
asset Our growth and success are driven by the passion and dedication
of everyone here in the EVBox family. Our values are integrity and
sustainability, innovation and curiosity, and inspiration and team
pride. We'd love for you to join us in this journey!