Corporate Communications Senior Manager South EMEA

COMPANY DESCRIPTION ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.® We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better. Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow. JOB DESCRIPTION ServiceNow EMEA is seeking a Senior Manager, Corporate Communications, to work as part of a global communications team to develop and execute a corporate communications strategy that promotes and protects ServiceNow and enhances our company narrative. We are looking for a communicator with excellent writing skills, substantive experience engaging business and technology media, and a passion and proven track record for pitching and placing stories. This position serves as an important partner to the South Region team, the broader corporate communications team, corporate functions, business units, and corporate executives. The Role ServiceNow, is seeking an experienced Communications professional to support and drive an integrated communications approach across Europe South, reporting into the EMEA Corporate Communications Senior Director, and with close integration to the Global Communications and the South Region Marketing, Sales and leadership teams. The role will have responsibility across all areas of the communications mix including the creation and execution of Thought Leadership content campaigns that are executed through Media Engagement, Influencer Relations, Owned channels and Social Media Organic programs. As well as close partnerships with teams including customer advocacy to ensure we have the right customer stories to tell through our content, and analyst relations. The role will also have Employee/internal Communications ownership for France and some other markets. This is a great opportunity to really create, own and drive a truly integrated program, where your efforts and results will directly impact the growth and success of the business and you’ll be rewarded for doing so. The role sits within the Global Communications team, reporting into the Senior Director of EMEA Corporate Communications, but will have significant profile within the South Region Management team. The ideal candidate will have a strong B2B tech background and experience in both agency and in-house communications environments and working knowledge of media, social and customer programs frameworks. The role will require travel around the region and to the U.S. when permitted. WHAT YOU GET TO DO IN THIS ROLE: * Develop, execute and manage integrated PR campaigns that tell the ServiceNow story in a compelling way—accessible to consumers and businesses, and highlighting customers, partners and influencers. * Work closely with business units to identify and exploit trends that expand ServiceNow’s leadership. * Drive and manage the PR agencies that support France, Spain, Italy, Middle East * Research, identify and pitch innovative stories through multiple channels and work with stakeholders to take this out to the market * Cultivate and engage relevant influencers to be evangelists. * Help support and drive the partner engagement model * Support ServiceNow’s annual user conference, Now at Work (in Paris), and other regional events as needed * Build and lead planning for strategic programs for all aspects of analyst and influencer engagement * Drive the digital executive engagement programme for local leadership * Expand relationships with top analysts and influencers to ensure they understand ServiceNow’s company direction, C-level perspectives, product roadmaps and more. * Identify, develop and manage the relationships with key analysts and company spokespersons while coordinating with product marketing, product management, engineering, sales etc. to ensure ServiceNow’s products are positioned well in analyst research reports, market share data and industry event presentations * Assist internal subject matter experts/spokespersons in preparing content that is tailored for an analyst audience * Build ServiceNow branded social communities and deepen interactions across South Region audiences internally and externally. Focus channels for the market include Twitter, LinkedIn, and Facebook Workplace QUALIFICATIONS TO BE SUCCESSFUL IN THIS ROLE YOU HAVE: * Educated to degree level or equivalent experience * Fluent spoken and written French and English * The ability to support the South Region Marketing team and the EMEA Communications Senior Director in building a strategic communication program that leverages existing global storylines and integrates localized angles and nuances for impactful results * 10+ years of public relations experience within PR agency/ in house environment * Track record of creating and executing impactful PR campaigns * Experience with tech, business and social media, a background in enterprise software and/or cloud computing a plus. * Proven experience in developing content, including blogs, bylines, key messages and fact sheets. * Excellent communications skills, both written and verbal, with attention to detail. * Comfortable supporting and driving various agencies to deliver targeted tier one press and analyst coverage * Passion for storytelling and identifying trends. * Entrepreneurial spirit, with a desire to own projects from start to finish. * Outstanding project management skills and resourcefulness under tight deadlines * Creative and strategic approach to problem solving * Ability to work well independently and as part of a global team * High energy, “can do” personality and ability to thrive in a fast-paced, growth environment * Be a hands-on “doer” in addition to logical planner * Experience of employee / internal communications * Knowledge of content calendars and ideally video/graphical skillset desirable Success for this role will be measured by: * The clear planning and execution of integrated campaigns across Communications and marketing that help support the business in its growth strategy, both internally and externally * Delivery of tangible results and the clear communication of them to the EMEA Corporate Communications Senior Director and wider teams * Demonstrated partnership and mutual respect with marketing counterparts in the region to deliver an aligned plan with results that help move the needle * Clear ability to balance multiple stakeholders and deadlines both globally and locally both the global requests along with the local requirements ADDITIONAL INFORMATION ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law. All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more. If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance. For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government. Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site. WORK PERSONAS Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office. REQUIRED IN OFFICE A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role. FLEXIBLE A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment. REMOTE A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.