conversion & accessory product marketing – coordinator

Mission and Main Objectives As part of Revenue Expansion, Conversion and Accessory business is a strong contributor to the overall Nissan Turnover and Profit. The aim of the C&A department is to insure continuous growth among all European Countries for existing cars while insuring that future generation of models will also benefit from exciting and innovative accessories in line with Nissan Brand. Quality and Customer satisfaction are also primary C&A objectives The scope covers traditional accessories but also personalization programs and breakthrough initiatives. Accessories are installed directly within Nissan manufacturing facilities (conversion) or by Nissan Dealers. The mission of the C&A Product Marketing is to plan all future accessories and manage lifecycle of existing ones. It covers all attributes or regular Sales and Marketing scope, such as pricing, sales promotion, CRM, Digital, etc. The function is in constant liaison with Sales and Marketing: CMM/RPM/OPD, Aftersales departments: Marketing Performance Managers/ Pricing/ Aftersales communications and R&D: C&A Engineering/ R&D/ APO. The function is also very much linked to the parent Company in Japan. Main Tasks & Responsibilities Accessory Product Planning Plan and manage available or future accessory line-up and personalization for all models sold in ...