conversion & accessory product marketing – coordinator
Detail de l'annonce :
Mission and Main Objectives
As part of Revenue Expansion, Conversion and Accessory business is a
strong contributor to the overall Nissan Turnover and Profit. The aim
of the C&A department is to insure continuous growth among all
European Countries for existing cars while insuring that future
generation of models will also benefit from exciting and innovative
accessories in line with Nissan Brand.
Quality and Customer satisfaction are also primary C&A objectives
The scope covers traditional accessories but also personalization
programs and breakthrough initiatives. Accessories are installed
directly within Nissan manufacturing facilities (conversion) or by
Nissan Dealers.
The mission of the C&A Product Marketing is to plan all future
accessories and manage lifecycle of existing ones. It covers all
attributes or regular Sales and Marketing scope, such as pricing,
sales promotion, CRM, Digital, etc. The function is in constant
liaison with Sales and Marketing: CMM/RPM/OPD, Aftersales departments:
Marketing Performance Managers/ Pricing/ Aftersales communications and
R&D: C&A Engineering/ R&D/ APO. The function is also very much linked
to the parent Company in Japan.
Main Tasks & Responsibilities
Accessory Product Planning
Plan and manage available or future accessory line-up and
personalization for all models sold in ...