digital consumer engagement manager h/f

Are you willing to be a part of an ambitious company project ? NAOS, major international stakeholder of Skincare, is looking for a DIGITAL CONSUMER ENGAGEMENT MANAGER , in Aix en provence from april 2022. Inside the Digital Campus team, you will contribute to steer Naos transformation journey by fostering brands engagement with their communities (being B2B, B2C, medical partners …) YOUR PRIMARY ROLE AND RESPONSABILITY WILL BE TO: * Design data driven engagement strategies for Naos (CRM, …) aligned with company business goals and accompany brand and affiliates in the implementation. * Identify new digital capabilities needs to brands engagement strategy & contribute to roll-out global platforms with our digital factory. * Be a change agent for department and affiliate to integrate engagement strategy in overall Naos strategy. IN THIS CONTEXT, YOUR MAIN MISSIONS ARE THE FOLLOWING : 1. KEY DATA INSIGHTS & ANALYSIS PROJECTS * In collaboration with our data architects, analyse business processes, drive the local teams to manage efficiently their database (data flows between platforms, data model definition, segmentation…) * Define the KPIs to put in place for dashboards & reporting on ROI * Analyze the profile of our consumers in different markets to determine the relevant targeting & custom audiences for digital media investments , derive and share best practices . * Develop the qualitative consumer knowledge (buyer profile, persona for each brand & NAOS) * Create together with the countries Best Practices to be deployed globally 2. CRM & CLIENT ENGAGEMENT * Develop a Naos CRM strategy and key principle of a naos loyalty program * Oversee the launch of new CRM 360° tool (Salesforce > Marketing / Sales) in key regions. * Deploy, train & ensure the adoption of new CRM system and implementation of key Naos CRM principles by local teams * Accompany the local team to create new multichannel campaign scenarios to drive engagement of new & existing users as well as revenue growth * Work cross-functionally and partner with the teams to identify process, knowledge, and policy gaps that naturally emerge as we scale our business Join a company with a purpose, inspired by a claimed humanist utopia, and come experience a humane, collective and enriching company. Our typical recruitment process: It might slightly change. 1. CV screening. Given the large amount of application, this process can sometimes be as long at 4 weeks. 2. First 15-minutes contact to narrow down your wishes : via phone or via EasyRecrue video interview. 3. Interview with different stakeholders. 4. Optionnally, it could be asked that you realize a case study. You have an entrepreneur mindset and are customer focused You are a change leader: highly collaborative, persuasive communicator with strong project management skills who works well in highly matrixed and international environment. You have a strong technical expertise with CRM and analytical systems You know how to manage CRM software and ideally participated in its implementation (Salesforce would be a plus). Then apply and join the NAOS journey ! Our job offers are opened to people with disabilities.