Continental Europe Channel Marketing Manager

Continental Europe Channel Marketing Manager JOB DESCRIPTION Kimberly-Clark Professional™ (KCP) provides innovative solutions to businesses, hospitals and governments. We partner with customers to create exceptional workplaces, making them healthier, safer and more productive. We create full-service solutions tailored to customers needs and leverage our unmatched portfolio of trusted brands to elevate the way people experience business and what it stands for. Our brands including Kleenex®, Scott®, Cottonelle®, WypAll®, Kimtech*, and KleenGuard™ help customers make an impact on the people who matter most to them. Together, we create Exceptional Workplaces™. We are looking for a Continental Europe Channel Marketing Manager for Kimberly-Clark Professional, responsible for c reating and executing growth plans with key customers (distributor, channel, trade, and eCommerce) to deliver NS, OP and share growth objectives for all Brands across all markets in the Cluster. Works in conjunction with sales partners to develop Joint Business Plans, customer plans, including portfolio optimization, communication, promotions, incentives & launches. The role reports to the Cluster Marketing Team Leader. ROLE ACCOUNTABILITIES: BUSINESS LEADERSHIP * In conjunction with Cluster GM & Sales team, designs & executes Distributor / Channel Segmentation and Treatment Strategy for assigned partners * Lead new channel partner identification and recruitment to support KCP market share growth in strategic segments * Drives distributor growth by participating in development of distributor business analysis partnering with Business Intelligence / Sales Analytics / Sales, including category performance, customer base evolution (i.e. Churn, new business, etc.) and DSR performance tracking * Works with channel partners to design & execute ideal Digital Shelf for all KCP categories * Partners with Customer Marketing to identify gaps in current distribution to reach targeted choosers and works with the Sales team to build acquisition plans * Partners with Commercialization to execute Category strategies to deliver growth targets for assigned Distributors / Channel Partners * Partners with Commercialization & ECommerce team to develop & executes product assortment strategy for key online channel partners NEW BUSINESS ACQUISITION / PENETRATION / RETENTION * Partners with Sales to acquire Sell Out data from channel partners & uses this to identifies new customer targets to accelerate growth with them * Develops annual plan (JBP) for assigned customers and executes omnichannel commercial programs including digital and catalogue content, search optimization, sales promotions and loyalty & incentive programs, to deliver ABP objectives for acquisition / penetration / retention STANDARD WORK * Provides marketing support to the Sales Organization including promotional requests, distributor presentations, out of stock communications, literature management, new customer setup * Ensures all marketing content is uploaded & maintained in the Digital Asset Management System * Partners with Central Digital Operations team to develop & execute digital sales tools, websites, SEO/SEM etc. * Monitors performance of marketing programs (ROI) and adjusts accordingly * Manages assigned marketing budget within CFI’s * Actively visits customers and channel partners to capture insights and check and adjust marketing programs EDUCATION & EXPERIENCE ESSENTIAL: * Bachelor Degree, in business-related discipline * Significant years of experience in trade marketing / sales roles with a demonstrated track record of achievement and growth in leadership behavior * Curiosity on external trends & customer needs * P&L management * Resolving complex problems and translating to business opportunities * Managing & successfully influencing complex stakeholder relationships PREFERRED: * Masters / MBA with concentration in Marketing * Experience in a B2B environment * Experience in managing eCommerce customers Please submit your CV in English as it will be considered by English speakers. Health, safety and wellbeing is of paramount importance here at Kimberly-Clark. Due to the ongoing situation with COVID-19, please therefore note that all interviews are currently only being scheduled via our online video interviewing platforms. This means we can continue to identify and hire great talent in a safe and secure manner. If you have any questions about this process, please do not hesitate to ask your recruiter. GLOBAL VISA AND RELOCATION SPECIFICATIONS: This role is available for local candidates already authorized in the country. K-C will not provide relocation. PRIMARY LOCATION France -Nanterre ADDITIONAL LOCATIONS WORKER TYPE Employee WORKER SUB-TYPE Regular TIME TYPE Full time